AI Insights · Timothy · July 2022
Top Drawing & Coloring Apps on iOS in Europe: Q2 2022 Performance
Discover the performance trends of the top 5 drawing and coloring apps on iOS in Europe during Q2 2022, including weekly downloads, revenue, and active users.
In the second quarter of 2022, the top five drawing and coloring applications on the iOS platform in Europe demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Below, we explore the performance metrics of these apps, according to Sensor Tower data.
Color by Number：Coloring Games by Wildlife Studios saw a notable decrease in weekly revenue, starting at around $18.6K at the end of March and dipping to approximately $11K by the end of May, before rebounding to $16.4K in the last week of June. Weekly downloads fluctuated, peaking at 64.8K in mid-April and then stabilizing around 19K to 25K towards the end of the quarter. Active users followed a similar trend, beginning at 210.8K and ending at 173.3K.
Disney Coloring World from StoryToys Limited exhibited consistent weekly revenue, averaging around $12K, with minor peaks reaching $15.2K in mid-April. Downloads were relatively stable, ranging from 9.9K to 17K, with a slight dip in late June. Active users remained steady throughout the quarter, hovering around 20K to 27K.
Colorfy: Coloring Book Games also from Wildlife Studios maintained a stable weekly revenue, averaging approximately $11K, with minor fluctuations. The app's weekly downloads ranged between 8.8K to 13.3K throughout the quarter. Active users showed a slight decline from 27.4K in late March to around 24K by the end of June.
Coloring Book for Me by Easy Tiger Apps, LLC., had a consistent weekly revenue, averaging around $9K. Downloads were relatively stable, with a peak of 11.2K in mid-April and a low of 7K in late June. Active users saw a gradual decrease from 15.8K in late March to around 11.5K by the end of June.
Sandbox - Pixel Art Coloring by Alexey Grigorkin showed consistent weekly revenue around $9K, with minor fluctuations. Weekly downloads were steady, ranging from 18.3K to 30K, peaking at the start of the quarter. Active users remained robust, starting at 1.85M and slightly decreasing to 1.63M by the end of June.
These insights provide a snapshot of the performance trends of the leading drawing and coloring apps on iOS in Europe during Q2 2022. For more detailed analytics and insights, visit Sensor Tower.
